CAMA’s theme for the month of November is: The Millennial – The Fastest Growing and Newest Patient Trend in Aesthetic Medicine. According to population trends across the world, non-surgical aesthetic procedures have become increasingly popular among Millennials, aged 23 to 38 (American Society of Plastic Surgeons, 2017). On October 25th, 2019 a 13-year-old girl in Vietnam permanently lost vision in her right eye due to an adverse event that occurred 30 minutes after she underwent a non-surgical nose job. According to report details, this 13-year-old girl did not feel confident with the shape of her nose and dreamed of a “quick fix”.
As healthcare professionals we need to question our role in the growing culture of capitalizing on the insecurities of Millennials and genuinely influencing positive health outcomes? Mia, a 23-year-old female client from Toronto attended an interview with CAMA. Mia revealed that her most recent non-surgical cosmetic treatment cost upwards of $1000 CAD. Mia underwent a jawline and lip augmentation to improve her “selfie-game” as she is an aspiring Instagram fitness model.
The growing demand for non-surgical aesthetic procedures requires practitioners to question the need for anti-wrinkle and dermal filler injection treatments among Millennials. Join us for next week’s discussion topic: Insta perfect: Are Millennials seeking “perfection”? To what degree do social media platforms such as Instagram, enable the use of augmented reality filters to influence the idea of becoming “insta perfect” among Millennials?
Reference: American Society of Plastic Surgeons, 2017. Plastic Surgery Stats Report. https://www.plasticsurgery.org/documents/News/Statistics/2017/plastic-surgery-statistics-full-report-2017.pdf.